How can Shanghai New Vision Eye Hospital improve its sales performance?
As a well-known ophthalmic hospital, Shanghai New Vision Eye Hospital has always been committed to providing high-quality ophthalmic diagnosis and treatment services for patients. However, in the highly competitive medical market, improving sales performance is crucial to the development of hospitals. This article will elaborate on how Shanghai New Vision Eye Hospital improves its sales performance from the following four aspects.
Broaden publicity channels
First, Shanghai New Vision Eye Hospital can expand its publicity channels to improve its sales performance. The hospital can increase the exposure rate of publicity and report through cooperation with well-known media, science popularization platform, etc. In addition, the hospital can also establish professional medical knowledge sharing accounts on the social media platform, go deep into the public, provide valuable ophthalmic health knowledge, and attract more patients' attention and trust.
Second, hospitals can use marketing methods to improve the publicity effect. Hold some public welfare activities related to ophthalmic health, such as ophthalmic health lectures, screening activities, etc., to increase the social influence of the hospital. At the same time, multimedia publicity materials such as promotional videos and posters can be produced to increase the diversity of publicity forms and attract more patients to come for treatment.
Third, cooperate with pharmaceutical enterprises to jointly carry out promotional activities. Pharmaceutical enterprises usually have strong resources and network coverage, and can promote the hospital's characteristic technology, services and advantages through cooperation with pharmaceutical enterprises. For example, while cooperating with eyewear brands, we provide professional optometry services for eyewear stores to increase the popularity of hospitals and potential patient sources.
Improve service quality
First, Shanghai New Vision Eye Hospital should focus on improving service quality to meet the needs of patients. The hospital can improve the professional quality and service awareness of medical staff by strengthening professional and technical training. In addition, the hospital can also improve the medical environment and provide comfortable and warm service experience.
Second, hospitals should strengthen communication and interaction with patients. Through holding health lectures, symposiums and other activities, doctors and patients can establish closer ties. The hospital can also establish a health management platform, provide online consultation and appointment services, and facilitate patients to obtain professional advice in a timely manner.
Third, hospitals can enhance patients' recognition of hospitals by providing personalized services. For example, provide customized treatment plans for special patients, and provide 24-hour after-sales service for patients. These meticulous services will increase patients' satisfaction and improve their loyalty to the hospital.
Establish a good reputation
First, Shanghai New Vision Eye Hospital should focus on providing patients with high-quality ophthalmic diagnosis and treatment services. Improve the success rate of treatment, reduce the occurrence of surgical complications and other adverse circumstances, so that patients have confidence in the treatment effect of the hospital.
Second, hospitals can encourage patients to express their satisfaction with the hospital through evaluation, sharing and other ways. At the same time, the hospital should also respond to the feedback and suggestions of patients in a timely manner to improve the quality of service.
Third, the hospital can invite well-known experts for academic exchange and surgical observation, and publicly display relevant data and results. This will increase the hospital's professional reputation and further enhance its reputation.
Summary
In order to improve the sales performance, Shanghai New Vision Eye Hospital can make efforts to expand the publicity channels, improve the service quality, and establish a good reputation. By creating a good medical environment and professional image, the hospital can attract more patients' attention and trust, thus improving sales performance and further strengthening the hospital brand.
