Answers to questions about turnover of Shanghai New Vision Eye Hospital
As a professional ophthalmic hospital, Shanghai New Vision Eye Hospital is also a commercial institution while providing ophthalmic diagnosis and treatment services, so the turnover is one of the important indicators of the hospital's operation and management. The following will elaborate on the turnover of Shanghai New Vision Eye Hospital from four aspects.
1、 Composition of turnover
The turnover of Shanghai New Vision Eye Hospital consists of many aspects. First, the hospital obtains medical income by providing various ophthalmic diagnosis and treatment services, including common myopia surgery, cataract surgery, refractive error correction, etc. Secondly, the hospital also provides sales of ophthalmic surgical instruments, glasses and other products, which belong to the sales of medical instruments and commodities. In addition, hospitals may also cooperate with insurance companies to provide ophthalmic insurance services for patients, so as to obtain corresponding insurance agency fees. To sum up, the turnover of Shanghai New Vision Eye Hospital is mainly composed of medical service income, equipment and commodity sales income and insurance agency fees.
For hospitals, the strategy of increasing the number of patients and the level of patients' payment can be adopted to increase the turnover. For example, hospitals can increase marketing efforts, improve visibility, and attract more patients. At the same time, hospitals can also improve patients' satisfaction by continuously improving medical technology and service quality, thus increasing patients' willingness to pay.
2、 Factors affecting turnover
The turnover of Shanghai New Vision Eye Hospital is affected by many factors. First, population is one of the important factors. With the increase of population aging, the prevalence of ophthalmic diseases will also increase, thus increasing the demand for medical treatment of patients. Secondly, the level of economic development also has an impact on the turnover of hospitals. During the economic boom, people were more willing to spend more money to protect their eyesight, so the demand for eye services in hospitals increased accordingly. In addition, changes in medical insurance policies, development of medical technology and market competition may affect the turnover of hospitals.
3、 Strategies to increase turnover
In order to increase the turnover, Shanghai New Vision Eye Hospital can adopt a series of strategies. First of all, hospitals can strengthen marketing, improve visibility and reputation, and attract more patients. Hospitals can increase media exposure and attract patients' attention by launching preferential activities and holding public lectures. Secondly, hospitals can continuously improve medical technology and service quality to win more patients' trust and reputation. In addition, hospitals can cooperate with insurance companies to carry out eye insurance services to attract patients who are worried about high medical costs. In addition, hospitals can cooperate with eyewear manufacturers to provide value-added services such as personalized glasses, so as to increase the sales revenue of equipment and goods.
4、 Management and monitoring of turnover
In order to effectively manage and monitor the turnover, Shanghai New Vision Eye Hospital can take various measures. First, scientific data collection and statistical mechanism can be established to timely understand the turnover and trend of the hospital. The hospital can analyze and evaluate key indicators such as revenue, expenses and profits on a monthly or quarterly basis. Secondly, the hospital can establish a performance appraisal system to evaluate and motivate the work achievements of doctors and employees. Improve the overall turnover and service quality through joint efforts with doctors and employees.
To sum up, the turnover of Shanghai New Vision Eye Hospital is affected by multiple factors. In the operation and management of hospitals, it is necessary to pay attention to the composition of turnover, influencing factors and adopt corresponding strategies to increase turnover. In addition, the hospital also needs to establish an effective management and monitoring mechanism to grasp the turnover in real time, so as to adjust the business strategy in time and improve the profitability of the hospital.
