Analysis of turnover of Shanghai New Vision Eye Hospital and suggestions for optimization
Shanghai New Vision Eye Hospital is a professional eye hospital, which enjoys a high reputation and popularity in Shanghai. However, in recent years, the turnover of the hospital has shown a certain downward trend. In order to maintain competitiveness and improve business performance, it is necessary to analyze the turnover of the hospital and give corresponding optimization suggestions.
Source analysis of patients
The stable growth of turnover is inseparable from the support of a large number of patients. Therefore, first of all, it is necessary to conduct in-depth analysis on the source of patients, find out the existing problems and put forward suggestions for improvement.
First of all, according to the outpatient data statistics of hospitals, it is found that patients are mainly from the urban area of Shanghai, while residents far away from the urban area tend to choose the nearest hospital. Therefore, hospitals can consider increasing external publicity, especially in places far away from urban areas to strengthen publicity channels to attract more patients.
Secondly, through the patient satisfaction survey, it was found that some patients questioned the hospital equipment and technical level. Therefore, the hospital needs to increase investment, introduce more advanced equipment and technology, improve the diagnosis and treatment level of the hospital, and establish a good reputation among patients.
In addition, the hospital can also cooperate with some insurance companies to launch insurance services, provide more convenient medical treatment for patients, and attract more patients to choose the hospital.
Medical service optimization
Medical service is one of the core competitiveness of eye hospitals. Through the analysis of the hospital's treatment process and service quality, we can find out the existing problems and put forward corresponding optimization suggestions.
First, the hospital can optimize the registration process and reduce the waiting time of patients. An online appointment system can be introduced to allow patients to make appointments in advance to reduce queuing time. At the same time, the hospital can also recruit more doctors and nurses to improve the diagnosis and treatment efficiency of the hospital.
Secondly, hospitals can strengthen health education for patients. Through regular health lectures or publicity activities, patients can better understand the prevention and treatment of eye diseases and improve their trust in the hospital.
In addition, the hospital can also launch some special medical services, such as eye physical examination packages, eye health management services, etc., to increase the viscosity of patients and the rate of return visits.
Hospital brand building
As a well-known ophthalmic hospital, the brand influence of the hospital is crucial to the growth of turnover. Therefore, the hospital needs to strengthen its brand construction and enhance its popularity and reputation.
First of all, hospitals can increase online publicity, including cooperation with major health platforms, launching hospital WeChat public accounts, etc., to improve patients' awareness of hospitals and willingness to choose.
Secondly, the hospital can strengthen cooperation with other hospitals or ophthalmic academic institutions, participate in influential academic conferences or exchange activities, improve the academic status of the hospital, and expand the influence of the hospital through the release and transformation of academic achievements.
In addition, the hospital can also actively participate in public welfare activities, such as organizing free ophthalmic free clinic activities, making contributions to the society and establishing a good social image.
Summary
By analyzing the turnover of Shanghai New Vision Eye Hospital, and putting forward relevant optimization suggestions on the source of patients, optimization of medical services, hospital brand construction, etc., it can help the hospital to better improve its turnover and competitiveness. The hospital needs to strengthen communication and interaction with patients, optimize service processes, improve medical technology, strengthen brand building, and build a competitive eye hospital.
