How to increase the turnover of Shanghai New Vision Eye Hospital
Shanghai New Vision Eye Hospital is a well-known hospital focusing on eye treatment. However, with the intensification of market competition and the increase of patient selection, the turnover of hospitals is facing certain pressure. In order to maintain competitiveness and increase turnover, we can improve from the following aspects.
Improve service quality
First, improving service quality is the key to attracting and retaining patients. Hospitals can improve their professional knowledge and skills by training medical personnel to ensure better diagnosis and treatment services. In addition, the hospital can also optimize the patient consultation process, reduce the waiting time, and improve the efficiency of medical services. By providing personalized services, such as appointment registration and medical reminder, hospitals can improve patients' experience and increase patients' satisfaction.
Secondly, hospitals can strengthen communication and exchange with patients. Regularly hold health lectures and publicity activities, pass on ophthalmic health knowledge to patients, and establish a good doctor-patient relationship. At the same time, the hospital can provide professional remote consultation services through the online consultation platform to answer patients' questions and needs. Such communication and exchange can enhance patients' trust in the hospital and improve their willingness to see a doctor.
Finally, hospitals can improve facilities and environment. A comfortable and clean medical environment can improve patients' satisfaction and medical experience. Hospitals can invest in upgrading equipment, provide advanced inspection and treatment facilities, and improve the quality and accuracy of medical services.
Broaden market channels
In addition to improving service quality, hospitals can also expand market channels to increase patient flow and turnover. First, hospitals can strengthen cooperation with insurance companies and other medical institutions to expand the scope of medical insurance services. Signing cooperation agreements with insurance companies and listing hospitals on the list of special hospitals can attract more patients with medical insurance needs.
In addition, hospitals can also carry out group buying or promotional activities to attract more patients. Through cooperation with the community, provide preferential services or packages to attract surrounding residents to see a doctor. The hospital can open an official mall on the network platform to provide sales of eye health products and further expand the market channel.
In addition, the hospital can strengthen external publicity and promotion. Through advertising, media reports, social media and other channels, enhance the visibility and image of the hospital, and increase the awareness and trust of patients.
Strengthen hospital brand construction
Hospitals can enhance their competitiveness and influence in the highly competitive ophthalmic medical market by strengthening brand building. Hospitals can focus on the research, development and innovation of medical technology, launch treatment programs with professional characteristics and advantages, and enhance the professional image of the hospital. At the same time, the hospital can also invite well-known experts to participate in diagnosis, treatment and scientific research to improve the academic level and professional reputation of the hospital.
In addition, hospitals can strengthen their sense of social responsibility, actively participate in public welfare activities, and improve their social image and reputation. By providing free or preferential medical services for poor patients, we can give back to the society and establish a good image of the hospital.
Summary
Shanghai New Vision Eye Hospital can increase its turnover by improving service quality, broadening market channels, strengthening hospital brand building and improving facilities and environment. The hospital should actively adapt to the market demand, establish a good doctor-patient relationship with patients, and grasp the key points to improve medical services. At the same time, hospitals should also focus on market expansion and brand building to enhance their competitiveness and influence in the medical industry.
