How to increase traffic in Wuhan Aige Eye Hospital Mall
With the rise of e-commerce, more and more hospitals have started to set up online shopping malls to meet the needs of patients. However, how to increase the flow of the mall has become an important task for hospital mall operators. The following will describe the methods of increasing traffic of Wuhan Aige Eye Hospital Mall from four aspects: website optimization, online promotion, offline publicity and quality service.
1、 Website optimization
1. Improve the accessibility of the website.
Eger Eye Hospital Mall needs to ensure the normal operation of the website on various devices, such as computers, mobile phones and tablets. Adapt the screen resolution and size of different devices through the website to improve the user experience.
2. Optimize the loading speed of websites.
When the patient is browsing the mall, the quickly loaded page can improve the user retention rate. Measures such as compressing pictures, merging scripts, verifying code, and optimizing website structure can improve the loading speed of websites.
3. Strengthen the search engine optimization of the website.
Use appropriate keywords, such as "eye hospital", "eye expert", to optimize the search engine ranking of the mall. At the same time, use a friendly URL structure and reasonable page titles to increase the exposure of websites in search engine results.
2、 Online promotion
1. Widely use social media.
Through various social media platforms, such as Weibo, WeChat official account and Tiaoyin, regularly publish eye health related content to attract users to click. It can cooperate with online activities, such as lottery, coupons, etc., to increase user interaction and conversion rate.
2. Cooperative promotion.
Cooperate with hospitals, pharmacies, health care products, etc. in other related fields, and expand their influence through cooperation and promotion. It can provide preferential discounts, jointly hold online activities and other ways to attract users to transform.
3. Release the press release.
Periodically issue press releases of the hospital mall to introduce the hospital's characteristic services, doctor's skills and successful cases of patients, so as to enhance the hospital's popularity and reputation. At the same time, use the advantages of press releases to improve the exposure of hospital malls in search engines.
3、 Offline publicity
1. Cooperate with relevant local institutions.
Cooperate with ophthalmic medical research institutions, physician associations and health management institutions to hold academic lectures and health lectures to attract more people to understand and pay attention to the hospital mall. At the same time, advertising can be carried out on the official website and the event site of the cooperative agency.
2. Participate in health exhibitions.
EGGER Eye Hospital Mall can actively participate in local or national health exhibitions, publicize hospital services and mall advantages to visitors, and provide relevant information and cooperation opportunities. The market exposure obtained through the exhibition helps to increase the traffic of the mall.
3. Use subway, bus and other advertising spaces.
Select subway stations, bus stations and other places with large traffic flow for advertising. Through the advertising space of subway, bus and other means of transportation, more people can understand the existence of the hospital mall and attract them to further understand and use it.
4、 High quality service
1. Provide a good user experience.
Optimize the interface layout in the mall, provide a simple and clear commodity classification and purchase process, as well as a convenient payment and return process. In addition, conduct regular user research on products and services, collect user feedback and improve.
2. Hold offline activities regularly.
Offline health lectures and experience activities can be held regularly to attract patients to participate and promote the mall. Through activities, the patients' trust and identity in the hospital mall will be enhanced.
3. Provide high-quality after-sales service.
EGGER Eye Hospital Mall can provide professional consulting services and after-sales support to increase users' trust in the mall. At the same time, through user feedback and evaluation, users' problems and dissatisfaction can be solved in time to improve service quality.
To sum up, Wuhan Aige Eye Hospital Mall needs to increase traffic through website optimization, online promotion, offline publicity and quality services. Through constantly improving the mall's user experience, extensive publicity and cooperation with relevant institutions, the traffic of the mall of EGGER Eye Hospital will be effectively improved.
