How can Shanghai Mogu Hospital increase the number of referrals?
As a comprehensive hospital, Shanghai Mogu Hospital has advanced equipment and a professional team of doctors, but the number of referrals is relatively low. It is urgent to take some measures to increase the number of referrals. The following will elaborate on the methods of Shanghai Mogu Hospital to increase the number of referrals from four aspects: hospital image construction, specialty characteristic development, doctor team construction and patient service.
1、 Hospital image construction
1. Improve hospital hardware facilities. Shanghai Mogu Hospital can consider introducing the latest advanced medical equipment, improving the diagnosis and treatment level of the hospital, creating a high-level medical platform, and increasing the trust of referral patients.
2. Strengthen hospital publicity. Use various media channels, such as TV, newspapers, and the Internet, to increase publicity and promotion efforts, so that more patients can understand the characteristics and advantages of Shanghai Mogu Hospital.
3. Establish a good reputation. By providing high-quality medical services, patients can have a sense of trust in the hospital and encourage patients to leave valuable suggestions and comments, so as to improve the service quality of the hospital.
2、 Characteristic development of junior college
1. Specify the characteristics of the hospital. Shanghai Mogu Hospital can define its development direction according to its own conditions and professional expertise, focus on medical services in a certain field, form a unique specialty feature, and attract more referral patients.
2. Strengthen scientific research. The hospital can set up a scientific research team to actively carry out relevant research, improve the academic reputation of the hospital in a certain field, and attract the attention of the academic community and patients.
3. Strengthen cooperation with other hospitals. Establish a good cooperative relationship with other hospitals, share resources and experience through mutual referral of patients, and improve the visibility and influence of hospitals.
3、 Doctor team building
1. Improve the level of doctors. The hospital can regularly organize doctors to participate in professional training, learn the latest medical technology and theoretical knowledge, and improve the professional level and academic attainments of doctors.
2. Strengthen doctor-patient communication. The hospital can strengthen the training of doctor-patient communication, so that doctors can better communicate with patients, listen to the opinions and needs of patients, and improve patient satisfaction.
3. Establish a good atmosphere of teamwork. The hospital can strengthen the sense of team cooperation and interdisciplinary communication, encourage doctors to learn from each other and study together, and improve the overall level of the whole doctor team.
4、 Patient Services
1. Provide personalized services. According to the different needs of patients, hospitals can provide personalized services, such as special customized treatment plans, intimate nursing services, etc., to increase patient satisfaction.
2. Optimize the medical treatment process. The hospital can simplify the patient's medical treatment process, shorten the waiting time, improve the efficiency of medical treatment, and let patients feel the efficiency and care of the hospital.
3. Establish a perfect after-sales service system. The hospital can establish a complete telephone follow-up system after the patient leaves the hospital, track the patient's recovery, answer the patient's questions, and provide necessary assistance and guidance.
Summary
Shanghai Mogu Hospital can improve the number of referrals through hospital image building, specialty characteristic development, doctor team building and patient service. The hospital image can be improved by improving medical facilities, increasing hospital publicity and establishing good reputation. Specifying the development direction and strengthening the scientific research force can form the specialty characteristics. Improving the level of doctors and strengthening doctor-patient communication can increase the trust and satisfaction of patients. Personalized service, optimized medical procedures and perfect after-sales service system can improve patient satisfaction. In combination with the above measures, Shanghai Mogu Hospital can effectively increase the number of referrals and enhance the overall competitiveness of the hospital.
