How does Guangzhou Goldeye expand its business scope?
Guangzhou Golden Eye Hospital is a professional ophthalmic hospital with advanced equipment and excellent medical team, which enjoys a good reputation in Guangzhou and even the whole South China. However, with the increasingly fierce market competition, the department needs to expand its business scope to better meet the needs of patients and maintain its competitive advantage. The following are some key aspects of expanding the scope of business of Golden Ophthalmology.
1. Provide comprehensive ophthalmic services
As a professional ophthalmic hospital, Golden Eye Department should further expand its service scope. In addition to routine ophthalmic examination and surgery, it should also include eye plastic surgery, corneal contact lens, optometry and other items. This can meet the needs of different patients and provide comprehensive ophthalmic services.
Golden Eye Department can hire professional plastic surgeons to provide services for patients who need eye plastic surgery. In addition, we provide customized corneal contact lenses for patients with corneal diseases to help them improve their vision and improve their quality of life. Optometry can help patients find suitable glasses or contact lenses to solve vision problems.
Golden Eye Department can expand the source of patients, increase the amount of diagnosis and treatment, and increase income by providing comprehensive ophthalmic services.
2. Conduct academic exchanges and training in ophthalmology
Goldeye can actively participate in academic exchanges and training activities in ophthalmology, and establish cooperative relationships with well-known ophthalmologists and colleges at home and abroad. Regularly organizing international academic exchange conferences and ophthalmology seminars can not only improve the academic level of gold ophthalmology, but also expand its influence and attract more patients and doctors to come to gold ophthalmology for medical treatment or work.
In addition, the department can share its expertise and technology with other medical institutions to provide training services. Through the training of doctors and technicians, the department can increase the trust of other hospitals and establish a good cooperative relationship.
3. Create personalized service experience
Goldeye can attract more patients by creating personalized service experience. VIP services can be launched to provide patients with private doctors, independent consulting rooms, customized treatment programs, etc. In addition, Golden Eye Department can also provide convenient reservation system, online consultation platform, etc., which is convenient for patients to consult and make appointments anytime and anywhere. By providing a unique service experience, the department can improve patient satisfaction, increase repeat customers and public praise.
4. Strengthen online and offline publicity
Golden Eye can increase online and offline publicity to improve brand awareness and influence. Public awareness and trust in golden ophthalmology can be enhanced through health knowledge lectures, professional popular science articles, etc. At the same time, Golden Eye can also set up an official website and WeChat official account on the Internet platform to regularly publish ophthalmic knowledge, patient cases and other content to attract potential patients.
Off line, the department can participate in medical exchanges, health exhibitions and other activities to interact with patients and other medical institutions. Through multi-channel publicity and promotion, the department can expand its influence and attract more patients to the department.
summary
To expand its business scope, Guangzhou Golden Eye can start from providing all-round ophthalmic services, conducting academic exchanges and training in ophthalmology, creating personalized service experience and strengthening online and offline publicity. By constantly improving the medical level and providing quality services, Golden Eye can expand its influence and increase its market share in Guangzhou and even across the country.
