How to increase sales of Guangzhou Amash Ophthalmology
Amash Eye Hospital is an eye hospital with a certain popularity in Guangzhou. In order to increase sales, we can start from the following four aspects:
Improve hospital brand awareness
First, improve the popularity of Amash Ophthalmology in Guangzhou by strengthening market publicity. The coverage of publicity can be expanded through television, radio, newspapers and the Internet to increase the patients' understanding of Amash ophthalmology. At the same time, famous experts can be invited to endorse the hospital, and strengthen cooperation and communication with other hospitals and eye associations to enhance the influence of the hospital in the professional field.
Second, improve the patient experience and improve the reputation. The hospital can strengthen the update and maintenance of medical equipment, and increase the reliability and advancement of equipment. Optimize the hospital's reception process and reduce the waiting time. Pay attention to the opinions and suggestions of patients, conduct regular patient satisfaction surveys, and improve service quality in a timely manner. Attract more patients to come for treatment through good reputation.
Third, carry out public welfare activities to improve the social image. Amash Ophthalmology Department can regularly organize free clinic activities to provide free or preferential ophthalmic treatment for poor patients. Cooperate with the local eye association to carry out eye health promotion activities. Through public welfare activities, we will establish the hospital's sense of social responsibility and image, and attract more patients' attention and support.
Broaden market channels
First, establish cooperative relations with insurance companies. Negotiate with major insurance companies in Guangzhou to try to include Amash Ophthalmology into the insurance coverage. This will attract more patients with medical insurance to choose Amash Eye Department for medical treatment.
Second, cooperate with other hospitals and ophthalmic institutions. Cooperate with other well-known hospitals or ophthalmic institutions in Guangzhou to share medical resources and patient information. Expand the source of patients through mutual referral and patient introduction.
Third, develop online sales channels. Establish an official website and WeChat official account to provide online consultation and reservation services. Through online channels, patients can more easily understand the hospital's services and make appointments for registration.
Optimize products and services
First, increase ophthalmic services. In addition to conventional vision correction surgery and ophthalmic treatment, Amash Ophthalmology can add some new ophthalmic services, such as smart glasses customization, eye plastic surgery, etc., to meet the needs of different patients.
Second, improve the professional level of doctors. The hospital can organize regular academic exchange activities, invite well-known experts at home and abroad to give lectures and demonstrate operations, and improve the professional level of doctors. Strengthen the training and learning of the doctor team, and maintain the technical advantages of the hospital in the field of ophthalmology.
Third, optimize the service process. Hospitals can introduce information management systems to improve the efficiency and quality of hospital services. Strengthen doctor-patient communication, do a good job in patient information recording and health management, and provide personalized services.
Develop new customer groups
First, carry out health lectures and publicity activities. Cooperate with enterprises, schools, communities, etc. to carry out eye health lectures and publicity activities, and publicize the professional advantages and services of Amash Ophthalmology. Attract more enterprises and institutions, students and parents to pay attention to eye health, and choose Amash Eye Department.
Second, carry out reasonable pricing and preferential policies. Formulate reasonable price strategy according to market research and customer demand. At the same time, preferential activities for specific customer groups can be carried out, such as student discount, elderly discount, etc., to attract more patients to choose Amash ophthalmology.
Third, carry out telemedicine services. Through Internet technology, a remote diagnosis and treatment platform will be established to expand the professional services of Amash Ophthalmology to a wider range of regions. Attract more patients who are far away from the hospital and difficult to come to see the doctor.
Summary
To increase the sales of Guangzhou Amash Ophthalmology, we can start from four aspects: improving the brand awareness of the hospital, expanding market channels, optimizing products and services, and developing new customer groups. Through the above measures, Amash Ophthalmology can attract more patients' attention and choice, and increase sales.
