There are several strategies to expand the coverage of Aier Eye Metro in the following aspects
1、 Increase the coverage of subway lines
First, the Pearl River New Town area can be taken as a key expansion area. Zhujiang New Town is the emerging central area of Guangzhou, with various commercial office buildings, high-end residential areas and large hospitals. The Pearl River New Town will be included in the subway coverage to meet the needs of people in this area for ophthalmic treatment.
Second, it needs to expand to other medical centers in Guangzhou. In addition to Aier Eye Center, there are many well-known medical institutions in Guangzhou, such as Guangzhou Zhongshan Eye Center, Guangdong Provincial People's Hospital, etc. Bringing the areas where these hospitals are located into the subway coverage will enable more citizens to benefit from convenient transportation and improve the efficiency of medical treatment.
Third, we should consider the characteristics of population distribution and open more subway lines to connect the suburbs. The urban population of Guangzhou is relatively large, while the suburban population is also gradually increasing. Some branches of Aier Ophthalmology Department are located in the suburbs of Guangzhou. By adding subway lines to the suburbs, it is convenient for suburban residents to go to the hospital.
2、 Improve the setting of subway stations
First, it is necessary to set up guidance signs and indicators in the subway station. The process of ophthalmic treatment is relatively complex, and new patients often feel confused. Set up guided signs and indicators in the subway station, including the ophthalmic treatment process, the specific location of the Aier Eye Subway Branch and other information, so that patients can find the treatment location more conveniently.
Second, the number of waiting areas and treatment areas in subway stations should be increased. The number of patients is expected to increase significantly after the expansion of the coverage of Aier Eye Metro Branch. In order to meet the medical needs of patients, it is necessary to increase the number of waiting areas and visiting areas and improve service efficiency.
Third, green channels and appointment services can be set up. For some patients in urgent need of medical treatment, green channels can be set up to give them priority. At the same time, the appointment service can be opened so that patients can make an appointment in advance to see the Aier Eye Metro Branch to avoid waiting for a long time.
3、 Strengthen publicity and promotion
First, use advertising channels for publicity. Guangzhou Metro is a place with a relatively large flow of people. By placing advertisements of Aier Eye Hospital in the subway cars, people can improve their awareness of Aier Eye Hospital and guide patients to seek medical treatment.
Second, establish cooperative relations with other medical institutions. Guangzhou is relatively rich in medical resources. Establishing cooperation with other medical institutions, such as recommending or referring patients to Aier Eye Subway Branch, can expand the patient population.
Third, strengthen online publicity. Through online publicity on social media, search engines and other platforms, production of promotional videos, and promotion of health knowledge, the public's understanding and awareness of Aier Eye Metro Branch will be improved.
4、 Improve service quality
First, strengthen the training of medical staff and update their professional knowledge. Medical staff is the core of medical services, and providing quality services is closely related to professional medical knowledge. Regularly organize training to improve the professional knowledge level and service awareness of medical staff, and ensure that patients get high-quality medical experience.
Second, improve the medical environment and facilities. Keep the hospital clean and tidy, provide a good medical environment, install advanced medical facilities and equipment, and improve the comfort and efficiency of medical treatment.
Third, establish a sound medical service supervision mechanism. Strengthen the supervision and management of the medical service process, timely deal with the complaints and opinions of patients, constantly improve the quality of medical services, and enhance the trust and satisfaction of citizens to the Aer Eye Metro Branch.
Summary
By increasing the coverage of subway lines, improving the setting of subway stations, strengthening publicity and promotion, and improving service quality, the coverage of Guangzhou Aier Eye Metro Branch can be effectively expanded. This will provide convenient ophthalmic medical services for the general public, improve medical efficiency, and contribute to the development of the medical industry in Guangzhou.
