Analysis of user needs in the new city of Zhongshan Eye Hospital
As a professional ophthalmic hospital, Zhongshan Eye Hospital Xincheng District is committed to providing high-quality ophthalmic medical services. In order to meet the needs of patients and provide better medical experience, we need to analyze the needs of different users in order to optimize targeted.
1、 Medical service demand
As an eye hospital, providing comprehensive medical services is the most basic demand of users. The patients hope to get the diagnosis and treatment plan of professional ophthalmologists, and they also hope to have advanced medical equipment and technical support. The medical service needs of users mainly include the following aspects:
1. Professional doctor team
Patients hope to receive diagnosis and treatment from professional ophthalmologists. Therefore, Zhongshan Eye Hospital New Town Hospital needs to have a professional team of doctors with rich clinical experience and professional knowledge, and be able to develop personalized diagnosis and treatment plans according to the patient's condition.
2. Advanced medical equipment
The treatment of ophthalmic diseases needs the support of advanced medical equipment. The patients hope that the new city hospital area of Zhongshan Eye Hospital can introduce the latest ophthalmic medical equipment, such as fundus scanner, laser operating machine, etc., to improve the accuracy and effect of diagnosis and treatment.
3. Warm and comfortable medical environment
In the process of receiving medical services, patients also pay attention to the comfort of the medical environment. Sun Yat sen Eye Hospital Xincheng Hospital needs to provide a comfortable and clean environment for diagnosis and treatment, so that patients can feel relaxed and at ease during treatment.
2、 Service process requirements
The service process demand of patients refers to that they hope to complete all links smoothly and efficiently, and reduce waiting time and unnecessary trouble in the process of medical treatment. In order to meet the needs of patients, the New Town Hospital of Zhongshan Eye Hospital should pay attention to the following aspects:
1. Convenient appointment and registration
Patients hope to be able to make appointment and registration conveniently through various channels, such as telephone appointment, online registration, etc. At the same time, I also hope to choose the right time for medical treatment according to my own condition and time, so as to avoid waiting for a long time.
2. Quick visit
The patient hopes to see the doctor quickly and reduce the waiting time. The hospital can meet the needs of patients by improving the working efficiency of outpatient doctors and arranging the visit time reasonably.
3. Process simplification
The new city of Zhongshan Eye Hospital should optimize the service process, simplify all links, and minimize the trouble of patients in the medical process. For example, advanced technologies such as electronic medical records and self-service machines can be used to provide a more convenient medical experience.
3、 Information needs
Modern people pay more attention to health, and more and more patients want to know more about their own diseases and fully understand them before deciding to go to hospital. In order to meet the needs of patients, the New Town Hospital of Zhongshan Eye Hospital should pay attention to the following aspects:
1. Release of professional medical knowledge
The hospital can publish articles on ophthalmic medical knowledge through official websites, social media and other platforms to help patients understand the symptoms of common diseases, treatment methods and other information, and improve their health awareness.
2. Professional answers from doctors
Patients may have some questions and concerns, and hope to get professional answers from doctors. Sun Yat sen Eye Hospital Xincheng District can answer patients' questions and provide professional guidance through online consultation, telephone consultation and other ways.
3. Sharing of patient stories
By sharing their own treatment experience and rehabilitation stories, patients can bring encouragement and hope to other patients and reduce their anxiety and fear.
4、 After sales service demand
After sales service is an additional service provided by Zhongshan Eye Hospital Xincheng District for patients, which can improve patients' satisfaction and loyalty. In order to meet the needs of patients, the New Town Hospital of Zhongshan Eye Hospital should pay attention to the following aspects:
1. Follow up service
The hospital can pay a return visit to patients by phone, SMS, etc. to understand their rehabilitation and satisfaction, and provide necessary guidance and suggestions.
2. Health management services
The hospital can provide health management services for patients, such as regular physical examination, disease reexamination, etc., to help patients better grasp their health status.
3. Nursing guidance
For patients with special cases, the hospital can provide nursing guidance to help them better carry out daily care and management and improve the rehabilitation effect.
summary
Zhongshan Eye Hospital New Town needs to pay attention to medical service needs, service process needs, information needs and after-sales service needs to meet the different needs of patients. Only by making targeted optimization according to the actual needs of patients can we provide better medical services and improve patient satisfaction.
