Matters needing attention in turnover management of Shanghai New Vision Eye Hospital
Turnover management is crucial to the development of Shanghai New Vision Eye Hospital. Effective turnover management can help hospitals achieve profitability, improve the quality of medical services, and meet the needs of patients. However, turnover management is not easy, which requires hospital management to consider and plan in many aspects. The following will discuss the matters needing attention in turnover management of Shanghai New Vision Eye Hospital from four aspects: budget preparation, cost control, marketing and personnel management.
Budgeting
Budgeting is the basis of turnover management of Shanghai New Vision Ophthalmology Hospital and affects the business plan and objectives of the whole hospital. Therefore, the hospital management should fully consider the following key points in the budget preparation stage:
First, the hospital management needs to understand the actual situation of the hospital, collect and analyze historical turnover data, and formulate reasonable goals. The budget objective should be measurable and fully reflect the development needs of the hospital.
Secondly, hospital management needs to allocate budget resources reasonably. In the process of budgeting, all expenses should be allocated scientifically and reasonably to ensure the operation and development of all departments of the hospital. At the same time, it is also necessary to consider the future development direction of the hospital and reasonably plan the investment projects.
Finally, hospital management should consider uncertain factors in budget preparation, such as epidemic situation, policy adjustment, etc. When preparing the budget, appropriate risk assessment and response measures shall be planned to deal with potential risks.
Cost control
Cost control is a key link to ensure the turnover management of Shanghai New Vision Eye Hospital. The hospital management should take effective measures to control various expenses and ensure that the hospital's operating costs are within a reasonable range:
First of all, the hospital management needs to establish a strict expense budget and reimbursement system, and carry out supervision and approval. To prevent the waste and abuse of expenses by reviewing the application for reimbursement.
Secondly, hospital management should continue to pay attention to various cost indicators, timely analyze the reasons for cost growth, and develop corresponding control measures. For example, reduce operating costs by introducing intelligent medical equipment and optimizing staffing.
Finally, the hospital management needs to cooperate effectively with suppliers to strive for more favorable purchase prices and payment methods. By optimizing material procurement and supply chain management, reduce material costs and improve profit margins.
marketing management
Marketing is an important means for Shanghai New Vision Eye Hospital to attract patients and increase turnover. The hospital management should develop effective marketing strategies to enhance the popularity and competitiveness of the hospital:
First of all, hospital management needs to conduct market research to understand patient demand and market competition. On this basis, targeted brand promotion and publicity activities will be carried out to improve the hospital's exposure.
Secondly, the hospital management should pay attention to the establishment and cooperation with the community, insurance companies and other partners. By establishing good relations with other medical institutions and insurance companies, expand the source of patients and increase the rate of patient visits.
Finally, hospital management should also pay attention to the development of network marketing. Actively use the Internet, social media and other channels to carry out online medical consultation, appointment services, etc., to improve the service experience of the hospital and attract more patients.
Personnel management
Personnel management is an important part of turnover management of Shanghai New Vision Eye Hospital. The hospital management should pay attention to personnel training and incentive to improve the service quality and work efficiency of the hospital:
First of all, hospital management should select and train medical staff with professional skills and service awareness through recruitment and training. Reasonably allocate and dispatch personnel to ensure the service quality and efficiency of the hospital.
Secondly, the hospital management needs to establish an incentive mechanism to encourage medical staff to better play their work ability. Through the development of a scientific salary and performance evaluation system, we can stimulate the enthusiasm and creativity of medical staff.
Finally, the hospital management needs to strengthen internal communication and team cooperation to establish a good working atmosphere. To promote the communication and cooperation among various departments within the hospital by holding regular meetings and organizing training.
Summary
The turnover management of Shanghai New Vision Eye Hospital requires the hospital management to do a good job in budgeting, cost control, marketing and personnel management.
In terms of budgeting, hospital management should set reasonable goals, allocate budget resources reasonably, and consider uncertainties.
In terms of expense control, hospital management needs to establish a strict budget and reimbursement system, and cooperate with suppliers to reduce operating costs.
In terms of marketing, hospital management should conduct market research, cooperate with partners, and actively use the Internet and social media to carry out marketing activities.
In terms of personnel management, hospital management should pay attention to personnel training and incentive to improve the service quality and work efficiency of the hospital.
Through effective turnover management, Shanghai New Vision Eye Hospital will be able to make profits, improve the quality of medical services and meet the needs of patients.
